Wait! What? 3/20: Meerkat dominates SXSW, brands go mad for March Madness and more

So inspiring. (Thinkstock)
So inspiring. (Thinkstock)

St. Patrick’s Day, SXSW and March Madness – oh my! While you were off drinking Guinness, fighting your tech hangover from Austin, and frantically filling out your NCAA March Madness bracket, we’ve compiled a list of this week’s top stories to keep you in the know:

  • From barbeque and brews to flying cars and Google Glass, here’s a look back at five standout moments from the interactive portion of this year’s SXSW festival in Austin, Texas.
  • Is Facebook suffering from a severe case of me-tooism? The social media network is gearing up to turn its Messenger app into something of a platform, similar to that of Asian chat giant Line. Hmm…
  • Wtf is Meerkat? The Internet’s shiny new toy, an app for live-video streaming, has gone from obscure to nearly viral in just two weeks. Brands such as Starbucks, JCPenny, NASDAQ and Red Bull are among the first to use it. C’mon, you know you want to try it…
  • The time has come, basketball fans – the three most unproductive weeks of the year: March Madness. While you were off gathering teams and filling out an excessive number of brackets, these brands took to social media to participate in all of the madness.
  • How did your office celebrate St. Patrick’s Day? Ours was filled with team uniforms, green booze, a good ole St. Patrick’s Day feast and an…Irish jig-off? (See evidence here). All silliness aside, here are five PR takeaways from St. Patrick’s Day. Slainte!

See anything else of note in tech media this week? Tweet us @BlancandOtus and let us know! Our thirst for news is never quenched.

SXSW by the Photos: B&O’s Austin Adventure

Also by Suzi Owens 

Just this past weekend, we had the amazing opportunity to travel to SXSW. Instead of telling you in words what we were up to, we thought it would be best to show you…

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Making our way to Austin… Suzi came prepared with the proper local footwear.

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We knew we were in the right place once we saw this sign.

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Forget Lyft and Uber – local transportation was best riding on the back of one of these bad boys. However, there was a bit of pedicab traffic…

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The biggest thing to come out of SXSW this year? Definitely Meerkat. Here is Mashable’s very own CEO Pete Cashmore meerkatting… We even heard his marketing team say they received 1,000 viewers watching live. Crazy!

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#SXSWPuppyParty, courtesy of Whistle, DogVacay and iFetch. Took every ounce of willpower not to sneak that little guy home in our carry-ons.

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The busiest location at SXSW had to be the MashableHouse. With Katy Perry’s Super Bowl lion (see above and below) and some other amazing things, it was the most popular house on the block. Even Hulk Hogan stopped by.

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We couldn’t let Pete have all the fun obviously.

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The best ride of the event though, was courtesy of the HootBike. A way to travel, network and had enjoy some fresh air with Owly.

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Psycho fans were in luck as A&E recreated the Bates Motel. A great portrayal of Norman Bates’ thriller series.

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Trying our luck with the Pepsi fortune teller. Hey, at least we got a free Pepsi out of it!

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Also, ever wondered what happened to the pink moustache of Lyft? Guess it needed to evolve, according to CEO Logan Green, who explained the brand shake-up in his keynote with The Wall Street Journal’s Doug Macmillan. Pictured here courtesy of @dmac1 who tweeted, “I ordered Lyft & @logangreen showed up in a Bentley.”

All in all, while we didn’t get any Bentley rides, we had an amazing trip. Spent time with great people and even had a little bit of fun…as you can see.