SXSW by the Photos: B&O’s Austin Adventure

Also by Suzi Owens 

Just this past weekend, we had the amazing opportunity to travel to SXSW. Instead of telling you in words what we were up to, we thought it would be best to show you…

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Making our way to Austin… Suzi came prepared with the proper local footwear.

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We knew we were in the right place once we saw this sign.

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Forget Lyft and Uber – local transportation was best riding on the back of one of these bad boys. However, there was a bit of pedicab traffic…

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The biggest thing to come out of SXSW this year? Definitely Meerkat. Here is Mashable’s very own CEO Pete Cashmore meerkatting… We even heard his marketing team say they received 1,000 viewers watching live. Crazy!

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#SXSWPuppyParty, courtesy of Whistle, DogVacay and iFetch. Took every ounce of willpower not to sneak that little guy home in our carry-ons.

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The busiest location at SXSW had to be the MashableHouse. With Katy Perry’s Super Bowl lion (see above and below) and some other amazing things, it was the most popular house on the block. Even Hulk Hogan stopped by.

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We couldn’t let Pete have all the fun obviously.

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The best ride of the event though, was courtesy of the HootBike. A way to travel, network and had enjoy some fresh air with Owly.

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Psycho fans were in luck as A&E recreated the Bates Motel. A great portrayal of Norman Bates’ thriller series.

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Trying our luck with the Pepsi fortune teller. Hey, at least we got a free Pepsi out of it!

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Also, ever wondered what happened to the pink moustache of Lyft? Guess it needed to evolve, according to CEO Logan Green, who explained the brand shake-up in his keynote with The Wall Street Journal’s Doug Macmillan. Pictured here courtesy of @dmac1 who tweeted, “I ordered Lyft & @logangreen showed up in a Bentley.”

All in all, while we didn’t get any Bentley rides, we had an amazing trip. Spent time with great people and even had a little bit of fun…as you can see.

PR Professionals SHOULD Break Social Media Taboos

Thinkstock Photos
Thinkstock Photos

I recently came across an article on Mashable and it got me thinking: a lot of the self-absorbed social media behavior we are guilty of is exactly what we do as PR professionals. Such as:

1. Stalking your ex’s new partner.

Let’s be real – we all do it. Thankfully, unlike LinkedIn, Facebook doesn’t tell you who has viewed your profile.

While it’s human nature to analyze the competition, it’s generally frowned upon when it comes to late-night stalking. In PR it’s different. It’s our job to know the competition and one of the best ways to analyze our clients’ competitors is through social media.

2. Checking to see how many people have liked or commented on your status updates.

We all like to feel special and know that people are interested in our lives – perhaps that’s why we incessantly check to see how many birthday posts we’ve received or how many likes we’ve gotten on a photo. If you manage the PR program for one of your clients, then you’ll find yourself doing this everyday.

Social media is a powerful PR channel and it’s important to make sure social posts are resonating with the key audience. A great way to know if a post is working or not is by looking at the post’s engagement. Similar to A/B testing, you can see what posts work best and model your future posts around what was successful in the past.

3. Bragging about yourself.

Everyone’s been guilty of excessive online gloating at some point. Social media bragging is often looked down upon, but less so for companies. PR professionals rely on social media to promote company news, accolades and momentum; it helps continue the lifecycle of content. Best-case scenario? The brags news goes viral.

4. Looking at photos of everyone hanging out without you.

Nobody likes to feel left out, and it’s never fun to see pictures from an awesome event that you missed out on. The same goes for PR. Let’s say you saw photos from a recent industry event featuring representatives from all your client’s competitors. That probably tells you one key thing: your client should have been there too.

So what have we learned here? Basically, we’ve all committed some kind of self-absorbed behavior on social media whether we like to admit it or not, but PR professionals actually get paid for it.