SXSW by the Photos: B&O’s Austin Adventure

Also by Suzi Owens 

Just this past weekend, we had the amazing opportunity to travel to SXSW. Instead of telling you in words what we were up to, we thought it would be best to show you…

SXSW1

Making our way to Austin… Suzi came prepared with the proper local footwear.

SXSW2

We knew we were in the right place once we saw this sign.

SXSW3

Forget Lyft and Uber – local transportation was best riding on the back of one of these bad boys. However, there was a bit of pedicab traffic…

SXSW4

The biggest thing to come out of SXSW this year? Definitely Meerkat. Here is Mashable’s very own CEO Pete Cashmore meerkatting… We even heard his marketing team say they received 1,000 viewers watching live. Crazy!

SXSW5

#SXSWPuppyParty, courtesy of Whistle, DogVacay and iFetch. Took every ounce of willpower not to sneak that little guy home in our carry-ons.

SXSW6

The busiest location at SXSW had to be the MashableHouse. With Katy Perry’s Super Bowl lion (see above and below) and some other amazing things, it was the most popular house on the block. Even Hulk Hogan stopped by.

SXSW7

We couldn’t let Pete have all the fun obviously.

SXSW8

The best ride of the event though, was courtesy of the HootBike. A way to travel, network and had enjoy some fresh air with Owly.

SXSW9

Psycho fans were in luck as A&E recreated the Bates Motel. A great portrayal of Norman Bates’ thriller series.

SXSW10

Trying our luck with the Pepsi fortune teller. Hey, at least we got a free Pepsi out of it!

SXSW11

Also, ever wondered what happened to the pink moustache of Lyft? Guess it needed to evolve, according to CEO Logan Green, who explained the brand shake-up in his keynote with The Wall Street Journal’s Doug Macmillan. Pictured here courtesy of @dmac1 who tweeted, “I ordered Lyft & @logangreen showed up in a Bentley.”

All in all, while we didn’t get any Bentley rides, we had an amazing trip. Spent time with great people and even had a little bit of fun…as you can see.

Wait! What? 1/23: Historic speeches, Lyft’s new look and drone journalism

Thinkstock
Thinkstock

After a long weekend in remembrance of Martin Luther King Jr., we’re back on the PR grind. This week’s sampling of news tackles a variety of communications issues, big and small:

  • Working in PR we’ve heard no shortage of great speeches, but one stands above the rest: “I Have a Dream.” PR Daily examined how MLK’s iconic address matched the perfect message with the perfect moment and became something greater than words.
  • Could drones become the new face of journalism? Virginia Tech has partnered with the Associated Press, Getty, Gannett, NBCUniversal, The New York Times Company and The Washington Post to reinvent how news is gathered with the use of drone technology.
  • Ladies, social media could be the answer to all your stress problems! A recent study from Rutgers University and Pew Research found that women who frequently use social media report being less stressed. Just don’t get addicted
  • Say goodbye to fuzzy pink mustaches, and hello to the glowstache? Lyft is reinventing the ‘stache’ in hopes of growing the company’s image.
  • Excited for the Super Bowl? Looks like you’re not the only one. Budweiser has big PR plans in store before, during and after the game.

What were some of your favorite tidbits from this week? Send us a tweet @BlancandOtus.

Wait! What? 11/26: Where tech and turkeys collide

"It's been an honor serving you, Mr. President." - Turkey (Thinkstock)
“It’s been an honor serving you, Mr. President.” – Turkey (Thinkstock)

It’s been a short week leading up to Thanksgiving, but that didn’t stop us from cooking up five juicy news bullets for your gobbling pleasure. Already regret writing that.

  • While you gather with friends and loved ones this weekend to reflect on all that you’re thankful for, we can tell you with certainty what Lyft is thankful for: Uber’s PR nightmare. The ride-share service reported its biggest week for rides ever following one of Uber’s roughest.
  • New ammo for the age-old white vs. dark meat debate: turkey lobbyists (real thing) only allow white turkeys to be presidentially pardoned, meaning brown and black turkeys are doomed to serve their duty to the American people in political obscurity. #THANKSMICHELLEOBAMA
  • Speaking of turkeys, now you can vote via Twitter on which one should spend the rest of its days in genteel luxury in Virginia, and which should end up on Obama’s Thanksgiving table… May the odds be ever in their favor.
  • We all know creating trash is central to American values, but one startup is determined to ensure our turkey scraps don’t go to waste. You can thank the cloud, Big Data and several other buzzwords.
  • If department stores have taught us anything, it’s that Christmas basically starts right after Halloween – so hurry up and finish that turkey because ’tis the season to be shopping. PSFK’s 2014 Gift Guide includes unique wearables and smart gadgets like posture sensors that essentially scold you for slouching. Our favorite is the stress tracker that tells you when…you’re stressed…? We need it!

Still not satiated? Connect with us @BlancandOtus to stay on top of the latest in tech and media, although personally, we’re going cold turkey on it until Monday. Enjoy the break!

Julia van Broek, Christine Pai, Colette Keane and Victoria Stevenson contributed to this post. It takes a village.