Wait! What? Special Edition: Olympics

In case you weren’t aware, the Olympics are starting up shortly. The games are anticipated every four years, where the world competes to be crowned a champion. Here’s the low down on everything you can learn about the Olympics through the lens of public relations:

  • First, let’s take a look at how brands leverage the Olympics. Every year we see various brands come out using some of our favorite athletes to help inspire and push us. One brand – Under Armour – has already leveraged the Olympics using Michael Phelps to highlight his last Olympics and the drive it takes to succeed. Watch the video and trust me you’ll feel truly inspired, and if you’re anything like me you’ll think about putting those athletic clothes to use rather than just lounging in them. Then again – maybe not.
  • #DeleteYourAccount may not only be directed at Donald Trump, but maybe Olympic athletes as well. Quartz reported on how Olympic athletes have gotten in trouble and need to refrain from voicing their opinion during the Olympic games. The International Olympic Committee recommended refraining from using any social media during the games. Why is this a thing though? May have something to do with the Michael Phelps “bong” scandal and Scotty Lago draping his bronze medal over his groin. Let’s hope this year the Olympics are scandal free.
  • In 2012, the most popular trending topics during the Olympics were Hurricane Sandy and the iPad 3. VentureBeat reports on how the Olympics will be beneficial for various brands in 2016: some of the topics we’re most excited to hear about are drones and wearables.

Anyway, looking forward to seeing some ridiculously good-looking men showing off their athleticism. Any other Olympics tidbits to share before the start? Tweet us @BlancandOtus!

Wait! What? Fourth of July Edition

We are excited to take some time off and head out to the beach or a nearby barbeque and celebrate the Fourth of July! Before we head out let’s take a minute to look back and what happened this past week.

  • As we get ready to start our Independence Day celebrations, we can’t help thinking we’re glad we aren’t part of the UK. In case you live under a rock, the UK recently decided to leave the European Union and as John Oliver explained, #Brexit might not have been the wisest choice. Don’t worry UK, we will be sure to have a drink for you this weekend.
  • What does the Fourth of July and a movie theatre in Concord have in common? Well, they both have to deal with hot dogs. Concord theatre accidentally showed a trailer for Seth Rogen’s Sausage Party – a rated R film – to an audience watching Finding Dory. Watch the trailer and learn why some parents were not too happy with their children expanding their vocabulary.
  • Speaking of hot dogs – this year Nathan’s is celebrating its 100th anniversary, and hosting their Hot Dog Eating Contest. I mean what is more American than shoving as much food in your face AND winning a prize? Adweek looks at how Nathan’s has leveraged the holiday to build its brand and just last year the contest was mentioned 9,660 times on Twitter in one day. Maybe this year we will see someone eat more than 70 hot dogs in 10 minutes.
  • We are always hustling away in the office but it is time to celebrate a BIG birthday. Yes – America we are looking at you as we take off the Fourth for some much needed R n’ R. Check out Buzzfeed’s article to celebrate the holiday in style and be the coolest person at the party.

Happy Fourth of July to everyone! See ya next week!