40 Questions With: Shelby Meyers, Senior Account Executive

As part of our 40 Questions series I was happy to pull our newest B&O addition, SAE Shelby Meyers, out of the office to one of her favorite spots in the city – Washington Square Park – to drill her with random questions and get to know her a little better. She was an awesome sport and totally humored me even with my most ridiculous questions.

When she’s not learning how to speak Italian and cook Sicilian food, Shelby loves to urban hike, explore the redwoods, eat her way through SF and read in all the parks. If you run into Shelby, be sure to ask her to talk about photography (it’s how she landed her first PR job!), do her Red Rum kid impression (I can attest it’s quite good), do a magic trick or play an instrument – she knows the clarinet, bass guitar and the bongos. I’m totally impressed. She’s also in the process of planning a wedding and currently contemplating a first dance song, so be sure to throw some recommendations her way. 

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Our full Q&A is below, but jump to the bottom of the page for a video of our newest member!

  1. Full Name: Shelby Alexa Meyers (Corradino)
  2. Where are you from? San Francisco
  3. Most exciting in your life right now? My new job at B&O!
  4. How did you end up in PR? I fell into it. I met a VP at a bar who offered me an internship because he was impressed by the way I talked about photography.
  5. If you weren’t in PR what would you do? Journalist
  6. Favorite ice cream flavor? Can’t eat ice cream L
  7. Favorite color? Green
  8. What makes you happiest? Francesco (her husband!)
  9. What makes you bored? Bad movies
  10. Morning person or night owl? Both
  11. Chocolate or vanilla? Vanilla
  12. Favorite childhood themed birthday party? Pocahontas
  13. Last book you read? I reread Cat’s Cradle by Kurt Vonnegut
  14. Favorite boy band? Backstreet Boys
  15. Favorite veggie? Carrots?
  16. Puppies or kittens? Puppies
  17. Bacon or Nutella? Nutella
  18. What color is your toothbrush? White
  19. Do you chew your pen? No but I click it against by teeth
  20. Number of piercings? 10
  21. Number of tats? 3
  22. Beer or wine? Depends on my mood
  23. Last dream you remember having? I was drowning. (uh oh!)
  24. What time do you get up in the morning? 6:30
  25. What time do you go to bed? 11ish
  26. Last concert you attended? Milky Chance
  27. Can you do any good impressions? I can do the Red Rum kid from The Shining
  28. Which store would you like to max out your CC? All the stores
  29. Did you have any imaginary friends as a kid? I think I did but I don’t remember their names
  30. Can you play any instruments? Clarinet, bass guitar and the bongos.
  31. What’s the oldest thing in your fridge? There’s these portabella mushrooms we haven’t eaten yet…
  32. What’s the nerdiest thing you do in your spare time? I help Francesco play magic
  33. It’s Friday at 8pm where are you? At home drinking wine
  34. It’s Saturday at am 10am where are you? At brunch having a mimosa
  35. Last gift you gave someone? I gave Francesco a card
  36. What were you like in high school? A little bit of everything
  37. Last thing you watched on TV? The Mindy Project
  38. What do you think about when you’re alone in the car? Recently, what Francesco and I will pick for our first dance song.
  39. If you could be any animal in the world what are you? Dolphin or Koala
  40. Favorite 90s Jam? Ace of Base, All That She Wants… is another baby, woo ooo…

Highlights from Mobile World Congress 2015

Ikea furniture with wireless charging
Ikea furniture with wireless charging

The first few months of the year are always abuzz with tech news coming out of CES and Mobile World Congress, and 2015 has been the year of the connected everything. If you didn’t have the pleasure of traveling to Barcelona last week, we have you covered. Here is our take on the most interesting news that came out of MWC.

Ikea is making wireless charging furniture and Samsung is getting in on it

I know, more connected things. I was skeptical at first too. But then I realized this means I could ditch that extension cord that runs from the opposite side of my bedroom, under my bed, up my nightstand and under my pillow to get a charge. The idea is that you could place your smartphone on a piece of furniture embedded with the charging technology and it would then power up wirelessly. The new furniture will be compatible with the Samsung Galaxy S6 and S6 Edge and covers will be available for incompatible iPhone and Samsung models. So it’s not perfect yet but a cool concept and something I may be first in line for.

The FCC defends its Net Neutrality policy

Quick catch up: Last week the FCC announced it would regulate broadband Internet as a public utility. The new net neutrality policy is meant to ensure that broadband providers / Internet and media companies / the ones with all the money are not making all the rules for wee consumers. That means, no content can be blocked based on what we pay for Internet service and we can continue to watch cute cat videos all day long.

Naturally, the powers that be are none too pleased about the FCC getting involved. So at a conference that’s historically attended by the carriers, FCC chairman Tom Wheeler wasn’t making too many friends. The net-net of his talk? Wheeler says broadband providers will be unaffected by the policy and that the new regulations “will not dictate carriers’ rates, impose tariffs or meddle with their business.” That’s democracy in action, people.

5G is the future

We’re adding more and more things to the Internet everyday – from cars to liquor bottles – so we’re going to need a faster, stronger infrastructure that offers more mobile data volume to support more connected devices. Much of the 5G conversation right now is about establishing a common set of standards including figuring out a way to efficiently power the network, which doesn’t exist yet.

Facebook is taking over the world

Zuck shared an update on Facebook’s Internet.org project, which aims to bring Internet access to “over 90% of the global offline population who live in developing countries.” Facebook has been working with mobile operators to get the job done and so far the success rate is pretty impressive – more than 500 million people in six countries can now access the Internet through the Internet.org app.

Clearly the major theme out of Mobile World Congress this year is building a connected world, with discussion focused on how exactly we will achieve it. Over the next year, businesses and media will continue to zero in on this broader trend – making it a top priority for PR and influencer programs looking to provide relevant content and expert POVs.

We’re excited to see how these conversations unfold and which companies emerge as the major players. Until next year, Barcelona.

5 Things to Know About Twitter Analytics

Twitter Analytics
Twitter Analytics

Twitter’s been busy this year launching a slew of new services and features to help you get more out of 140 characters. Among those, Twitter Analytics received a facelift and a handful of new updates so you can better measure reach and engagement on Twitter and optimize your content strategy. Here’s everything you need to know about using Twitter Analytics:

1.    Twitter Analytics is for everyone now.

Historically it has been difficult to measure success on Twitter because you either had to pay for ads or use a third-party tool like Radian6 or Hootsuite. But now, whether you’re tracking the success of a client’s campaign or your personal cat Vine, the Tweet activity dashboard lets you measure performance of organic Tweets, within Twitter itself. Just go to analytics.twitter.com when you’re logged in to access your dashboard.

 2.    Pay attention to how people interact with your content.

EngagementShows the number of times people interacted with Tweets. Specifically, click on a Tweet to measure clicks, favorites, expands and Retweets. You can also see if you received follows or profile views from a particular Tweet.

Impressions: Tells you how many times your Tweet has been viewed by anyone on Twitter apps or on Twitter.com, including logged-out users. This enables you to see what type of content gets the most eyeballs. Look for a pattern in the Tweets that get the highest engagement and impressions and work to replicate that in your content strategy going forward. 3.    You can see WHEN your Tweets perform best. To further inform your content strategy, you can now see an hour-by-hour breakdown of the performance of Tweets. So if you start to notice your 10am Tweets are performing exceptionally well, you can alter your posting strategy accordingly.

3.    If you Tweet like a crazy person, Twitter has you covered.

You can export the data for a maximum of 3,200 Tweets (up from 500) for a detailed look at impressions, engagements, clicks, Retweets and more, all in a nicely formatted Excel grid. This is particularly helpful as it enables you to identify trends and use those insights to recreate similar content.

4.    Know who’s watching you.

Click the “Followers” tab at the top left corner of the page to see a timeline of followers and get details on their interests, location, gender and other accounts they follow. This is a cool feature because you can see if there was a spike in followers at a certain date, and if a lot of your followers are into say, comedy for example, you can start to insert humor in your Tweets.

As marketers who rely on social media as a core medium to share our message, we’re excited about these new measurement capabilities and are already using them to help our clients increase their reach and engagement across on Twitter. After all, as Edwards Deming once said, “If you can’t measure it, you can’t manage it. If you can’t manage it, you can’t improve it.”

The Golden Ticket: How to Land a Speaker Slot at Mobile World Congress 2015

Credit: Joseph Francis
Credit: Joseph Francis

Mobile World Congress: It’s the world’s largest exhibition for the mobile industry, which we all know now covers everything from wearable technologies to cars and the future of computing. In fact, the event draws more than 85,000 visitors from 201 countries to Barcelona for four days of flashy product launches, executive presentations and networking after parties. Or put another way, it’s up there with CES as the kind of event that almost every technology company in the world wants to present at.

To help you land a much coveted speaking role at Mobile World Congress 2015 (March 2-5, 2015), we wanted to share the really helpful guidance that the content team at GSMA (the group that puts on MWC) has put together:

1.    Think Bigger than a Speaker Abstract

What: The MWC team doesn’t just rely on speaker abstracts and instead is hosting a series of Research Open DaysThis allows the content team to meet one-on-one with industry executives to get a sense of what is happening, changing, exciting, or scary in the market that will drive the mobile industry over the next year.

Why: If your company has never participated at MWC, this is your chance to get on the content team’s radar and get feedback on your MWC speaking submission (call for papers is June 26 – September 12). They will also gauge what the executive would be like on stage, so consider this a rehearsal for American Idol and you are going in the right direction.

How: They schedule a total of 60 briefings on Tuesdays and Thursdays in July and August, with three slots per day – 10:00 – 11:00, 2:00 – 3:00 & 4:00 – 5:00 [London time]. Register your interest here and you’ll be notified between May 22 and June 5 if you’re selected for a Research Open Day.

2.    Take 360 Degree Approach

What: A regional conference series that takes place in six countries between September and December. It’s highly focused on thought leadership and networking and does not include exhibitions like MWC. The North American event will take place September 22-23 in Atlanta and will focus on connected living and mobile commerce.

Why: Participate in this event to improve your chances of being selected for MWC 2015 and to give the content team a sneak peek at what your exec is like on stage.

How: Submit an idea during call for papers, June 9 – July 25.

3.    Think Beyond the Smartphone

What: There have been two major audience shifts at Mobile World Congress:

  1. As “digital” seeps well beyond telecom into industries like media, advertising, automotive and many others, thought leaders from these industries are increasingly attending MWC.
  2. The conference is attracting a more senior audience (50% C-level) who already know how mobile technology works, but want to know how to integrate it with their business.

Why: To cater for this expanding audience, GSMA is now including more cross-ecosystem participants in the speaking circuit.

How: There’s no one way to skin a cat here and instead, the key thing is to think creatively about how you can tell the most compelling story:

–       Offer a fresh format. One year someone brought robotic dancing bears – they want more of this. Suggest an on stage interview, fireside chat, panel discussion or demonstration.

–       Include an operator as co-speaker if your client is a software, hardware or IT company. This helps the content team better fit you in the program.

–       Focus on answering questions like:

  • How do you build X into financing?
  • How do you integrate X with legacy?
  • What are product strategies going forward for big vendors?

–      Submit multiple executives and multiple ideas. This is encouraged. But cap it at 3.

Want help building your story or securing coveted speaker slots at events like Mobile World Congress? Let us know and we’d be happy to discuss how we can help.