Wait! What? 3/6: Deep space branding and Vince Vaughn’s stock photo debut

It's really not that different from other stock photos. (Getty/Fox)
It’s really not that different from other stock photos. (Getty/Fox)

Thousands flocked to Barcelona this week for sunshine and sangria – er ahem – Mobile World Congress, meaning we’ve seen a ton of posts about cool new gadgets and cutting edge tech. Aside from this delightfully weird smart pocket watch, here’s what made the headlines this week:

  • Apple will bump AT&T off the Dow Jones Industrial Index at the end of March, providing more evidence of technology’s dominance in the U.S. economy.
  • Twitter plans to give advertisers access to 1,000+ target audiences who have expressed “purchase intent.” We clearly didn’t already have enough ads in our streams.
  • Vince Vaughn and his co-stars posed for ridiculous (and free) stock photos ahead of the release of their newest movie “Unfinished Business.” A great example of how PR stunts can bring joy to the Internet, which can always rally around ridiculing stock photos.
  • Speaking of PR stunts, or rather, missteps, the controversy over Hillary Clinton’s year-long use of private email for government business, is a good example of what not to do when it comes to email security at work.
  • Finally, in case you were wondering about the universe, it turns out innovative technology for deep space missions also needs social media for branding. Just ask NASA’s Jet Propulsion Labs.

Those were our favorite stories of the week; hope you enjoy! Otherwise, you’re free to continue debating whether Jarod Leto’s or Kim Kardashian’s big blonde reveal was better.

Epic Typo Fails: Proofreading has never looked better

Silly typos have been embarrassing writers throughout history – with some more unfortunate than others. In 1915 for example, The Washington Post was credited with “one of the most famous newspaper typos in US history.” The publication intended to report that President Wilson had been “entertaining “ his fiancée. Instead, it read, “The President gave himself up for the time being to entering his fiancée.” While amusing to readers, the paper was recalled.

More recently, a lone omitted hyphen caused NASA’s Mariner I rocket to explode less than five minutes into flight – costing the U.S. government $80 million. That’s the power of a single hyphen.

Sephora also found itself in the throes of one of the most unfortunate social media mishaps ever after deciding to roll out the hashtag, “#CountdownToBeauty.” One missing letter threw the entire promotional campaign into disarray when the company’s social media handlers mistakenly left out the first ‘o’ in the word ‘countdown.’ A brutal lesson in proofreading.

If you don’t double-check your grammar and spelling, you may regret it – especially in PR, where one tiny error could mean a serious blow to your brand (and budget). As further proof, we have included seven more tragic spelling and grammar errors gracing the Internet below. Don’t let this be you!

This book opener:

Reddit
Reddit

When a space between “C” and “L” would have been handy:

Sharlene King
Sharlene King

This highly misleading ad:

Memerial
Memerial

Amercia the Beautiful:

Mitt Romney iPhone App
Mitt Romney iPhone App

This tweet – always check your numbers:

UN Twitter
UN Twitter

Too much irony here:

ApproveForMe Blog
ApproveForMe Blog

The Chilean coin that misspelled Chile: 

The Guardian
The Guardian

Little mistakes, big consequences.

Wait! What? 11/21: Robot takeover, outrageous in-flight Wi-Fi charges and … a Mercury landing?

"Come to me, minions." (Thinkstock)
“Come to me, minions.” (Thinkstock)

In celebration of Friday and slightly warmer weather around the country (I said slightly), here’s the latest and greatest in tech news. Break out your snuggy, grab some hot cocoa and enjoy:

  • The European Space Agency is looking into landing on scorching-hot Mercury for its next mission. Landing on a comet is so two weeks ago.
  • After spending six years of acting like humans in a Tennessee home experiment, robots are ready to start planning their takeover.
  • Google rolled out “Suggested for you” for more personal and relevant news. If only that came ad free.
  • Facebook Groups got its own app, making it simple to create, join and navigate between groups with a few taps. (Don’t worry, you can still use the feature with Facebook’s original app.)
  • One man racked up a terrifying $1,171.46 bill for in-flight Wi-Fi on a flight from London to Singapore. Another sad reminder that airlines can’t be trusted…or ahem, to read the fine print.
  • Uber and Spotify teamed up to spice up your commute. Uber drivers everywhere are rejoicing that Taylor Swift will not be available.

There you have it! You are ready for the weekend. Check back in next Friday for your weekly dose of juicy tech news. In the meantime, send any other cool stories our way @BlancandOtus.