What’s the first thing you do when you receive a piece of information that really interests you? Share it, right?
What about information that, albeit interesting, just isn’t in your wheelhouse? DELETE.
Knowing this, why do so many PR people not take the time to carefully research and target the right audiences for their stories?
While the old adage of a “good story sells itself” exists, it certainly doesn’t ring true in a digital world. A good story is fantastic – a PR person’s dream in fact – but it will only be amplified when it reaches the right targets. Ones who will care and then share (and share, and hopefully share some more).
Reach the wrong audience and … crickets.
The lesson here: don’t let a good story fall on deaf ears. Do your homework, find the right people to tell it to and watch your story spread like wildfire.