#PRmyths – It’s All About Media Relations

2005: Media! Media! Media!

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Ten years ago, PR and media relations may have been close to synonymous, but the role of a PR professional has evolved extensively. We’ve moved beyond the focus on media to assume a more strategic role at the heart of all communications.

2015: PR as a strategic marketing partner

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If your PR plan doesn’t have a media, social and content play, then it’s missing some critical components. Each of these should tie into each other. We are constantly working to guide our clients to create compelling content that can then be used for media and social. These areas of communications should no longer be operating in silos.

Check back every day this week for another PR myth debunked, and chime in on Twitter with the hashtags #PRmyths and #TheNewNorm.