Happy Friday! It’s been a week of highs (Gung hay fat choy!), lows (Fifty Shades of Lame…er…Grey), and mediums (meh…other stuff). Before you get to work on your BDSM/Chinese New Year-themed Oscar party, get the run-down on our favorite tech news from the week:
- And the Oscar goes to … digital marketing? The biggest award show of the year is this Sunday, and with last year’s viewership reaching around 43 million, digital marketers aren’t wasting a drop of that Hollywood advertising gold. Expect targeted social media campaigns and real-time interactive ad experiences, and probably Jennifer Lawrence somewhere.
- Va…Va…Viv! We never get tired of artificial intelligence stories, especially when they come from the hands of the creators of Siri. Viv, the AI interface that learns from the world to improve upon its capabilities, just closed on $12.5 million in Series B funding.
- Speaking of weird…check out this video game that gives you an anxiety attack. Italian game developers created Sym, a puzzle-platformer that becomes increasingly confusing and stressful as you reach higher levels. Are we going to play it? That’s a HARD pass. But no.
- Valentine’s Day might be over, but love is still in the air… and on your Netflix account. A new app called Binger takes a unique approach to digital matchmaking by comparing Netflix viewing data rather than personality questions or body measurements. Cool! Let’s just delete our viewing histories of Vanderpump Rules.
- Lenovo? More like LeNoNo. This week it surfaced that Lenovo has been shipping PCs with spyware pre-installed to track customer activity online. Superfish, as it’s called, leaves gaping security holes wide open for hackers. Our thoughts on this story are as follows: “…Really?”
That about wraps it up! Keep the news a-comin’, tech world. We love ya and we actually would be ruined without you. See you next week!