Caution! Here be Game of Thrones spoilers.
Whether you’re trying to take over the world, or just seven kingdoms, there’s a lot to take into consideration besides your army, your claim, and your beard (although the last one seems pretty important). What do your people think of you? If they don’t like you, how can you change that? If they do like you, how do you maintain their loyalty? With PR, baby! Image is everything, and Margaery Tyrell knows that better than most. As we gear up for the Game of Thrones Season 4 finale, let’s check out five PR basics we can learn from Margaery.
So far, she’s two-for-two on dead husbands, but that doesn’t bring her down. Margaery is always adjusting her plan and keeping her eye on the prize.
She understands the significance of a contract, and so far she hasn’t reneged on a deal. For instance, she would never agree to marry a Frey, and then marry someone else anyway – leading to a horrific wedding with a nickname – à la Robb Stark.
She’s a networking guru who knows that every contact is potentially useful. Within days of her arrival in King’s landing, Margaery befriends Sansa Stark in order to gather information about her monster-husband-to-be.
4. Public Presence
Little miss Tyrell captured the hearts of everyone in King’s Landing when she hopped out of her carriage on an impromptu goodwill mission. She might not have a Twitter channel or a camera crew following her around, but you can bet that her little stunt spread like wildfire through King’s Landing, skyrocketing her popularity faster than you can say “Valar morghulis.” Well played, Margaery.
Margaery is a great collaborator, working with a small group of people to achieve her ultimate goal of being Queen. She frequently meets with her grandmother to discuss strategy and next steps for Operation-Iron-Throne. She also understands the necessity of working with a team that shares a clear vision. Remember, we’re talking about the girl that said, “I want to be the queen.” She’s clearly a great communicator, and there isn’t anything quite as vital to the collaborative process as clear communication.
Did we miss any PR wisdom from Margaery? Tweet us with #BandoThrones to let us know!