It’s safe to say that Heartbleed took the cake, brought home the bacon, and ate the Internet’s lunch this past week. Other stories were left with crumbs—so it’s our job to feed them to you. These articles from the tech PR world will divert your attention from the biggest online security breach ever for at least a few minutes:
- 100 viral questions that influencers need to ask. CEOs won’t stay CEOs long if they don’t ask themselves the right questions. Our favorite: “Why don’t our customers like us?” – James Champy.
- A Forrester analyst wrote a Seussian poem on the Internet of Things. This is not a drill.
- Is B2B branding a loveless affair? A CEB study found that although B2B marketers tend to focus on technical, value-driven messaging, it’s more important to inject a little love. Customers won’t bite if there’s no emotion in your pitch.
- Uber launches a delivery service campaign in Manhattan. The classy cab company would roll this out in NYC before SF. We’re not mad, just jealous.
- The future of digital marketing is…traditional PR. High-quality positioning and storytelling will always be crucial elements in a marketing strategy—even after robots steal our jobs.
Did you read any valuable articles this week, other than ones about impending cyber-doom? Let us know in the comments or on Twitter @BlancandOtus!