We’re living in an age of media overload, an age where marketers spout “Content is king!” even more than “Change the conversation.” But if you’ve actually been sifting through some of these media conversations, you’ll notice that content isn’t really king anymore. Click-bait is king. “You Won’t Believe What Just Happened Here” is now a standard headline, regardless of whether the news is *that* unbelievable.
Of course, at B&O we sympathize with the need for catchy hooks (I mean, look at this post’s title). The constant barrage of click-bait, however, does make it harder to find a story that matters. A story whose content lives up to the alluring headline. Thus, our mission with this new weekly post is to round up interesting pieces that may have drowned in the merciless sea of news. PR friends, if you ever find yourself saying “Wait…what?” at the end of the week, check in here for The Most Extraordinary Content That Literally Cannot Be Found Anywhere Else.*
- Building Pixar 2.0. It’s redundant to say that the minds at Pixar are brilliant when Finding Nemo exists. This piece explores how those expert storytellers are bringing their skills to exciting new ventures.
- Sticking post-its to a whiteboard in silence is the new brainstorm. When searching for that next great idea, the first step is typically to gather everyone for a group discussion. But new research is showing that conversation has its limits, and silence is golden.
- There’s electricity in the air… A startup’s new technology could charge devices and appliances wirelessly from up to seven feet away. Peace out, outlets?
- How to write a pitch that won’t be trashed immediately. The #1 no-no in PR pitches? Long emails. No one is reading them.
- Journalism in the era of social metrics. As more media organizations move toward a pay-for-clicks media model, reporters are torn between attention-grabbing hooks, meaningful stories, and pictures of cats. Pew Research also dropped expert knowledge on this yesterday.
We thought the above pieces deserved a little extra love after Facebook’s entry into virtual reality stole everyone’s thunder. Have you found any gems in the news this week? Tweet us @BlancandOtus or comment below and we’ll actually respond to you! Crazy, right?